Have we mentioned how excited we are for Chicago’s Color Factory opening on June 17, 2022? The Color Factory just unveiled its official color palette and it’s so beautiful. Now, the famous Willis Tower is in on the hullabaloo as well. The antenna is lighting up later today in the chosen hues to celebrate the announcement. The Color Factory is working with Puerto-Rican born and Chicago-based artist Edra Soto to show off Chicago’s color palette in a new way.
The new immersive experience is actually located inside Catalog at Willis Tower, so it makes sense that the monumental Chicago building is joining in on the fun. The newly announced shades can be found on the ballards outside of Willis Tower. Each post is even painted a unique hue from the chosen color palette.
The color palette is inspired by Chicago of course with colors ranging from the blue-green waters of Lake Michigan to the eight ‘L’ train lines, and more. The Color Factory has put a lot of effort into curating its 36-color Chicago Color Palette, which plans to be featured throughout the museum itself, Willis Tower, and beyond!
There will be 14 interactive installations including a custom St. Patricks green ball pit, a 1,500 square foot maze by Camille Walala’s (Featuring colors and patterns inspired by Chicago’s infamous architecture!) and an interactive sound exhibit dubbed “Bright Noise” by Yuri Suzuki which includes a chorus of horns.
Get your tickets here.
[Featured photo from Unsplash]