Experience the joy of color through interactive installations, immersive rooms, and curated artist spotlights at the Color Factory. Now open today, the incredible location is available to tour on the lower level of Catalog in the iconic Willis Tower.
With locations in New York and San Fransisco, the Chicago location is sure to inspire artistic wonderment. Visitors can enjoy a 25,000-square-foot multi-sensory experience in the heart of downtown.
Inside the Color Factory, you’ll find a series of immersive rooms, each featuring a thoughtfully curated experience. There are 10 miles of colorful ribbon in the Night Woods exhibit, over 200,000 balls in the Chicago ball pit room, an installation titled ‘HANNS’ located in the lobby that spans over a thousand square feet, along with over 500 pounds of confetti in the Chicago Confetti Room, and so much more.
Sure to be unlike any other exhibit in the area, Color Factory has created 15 brand new rooms featuring beloved local artists in the city. A recent collaboration with MCA Chicago also brings an exclusive product collection that celebrates Chicago and features art by Color Factory artists. There’s also a special installation on the stairs of the MCA store with steps dedicated to the signature colors from Color Factory’s official Chicago color palette, and MCA’s signature yellow.
With sweet treats littered throughout, other highlights include a bright green ball pit, which pays homage to the city’s vibrant hues such as the Chicago Lakefront Trail, and the green St. Patricks Day river, a movie theater-themed flavorama, and a custom exhibit from artist Tomislav Topic (QUINTESSENZ).
Each room takes inspiration from Chicago itself, starting in the lobby with a beautiful design collaboration by Erda Soto and photographer Akilah Townsend featuring locations around the city. The Chicago location also features a huge nostalgic mural, crafted on structure from the original Sears Tower. Artist Adrian Kay Wong, who received his BFA at the School of the Art Institute of Chicago in 2013, created the mural to reflect the sentimental yet melancholic parts of the city. The mural draws inspiration from places like Navy Pier, Garfield Park Conservatory, the historic Green Mill Cocktail Lounge, and much more.
The Color Factory is working with over 25 community organizations as well as non-profits, and local businesses to give back to the city. Along with creating a local mecca of interactive joy, the Color Factory intends to build charitable partnerships to serve local Chicagoans. Visitors can enjoy a color-changing drink from Te’Amo, sweet honeydew ice cream from Kurimu and a whole host of incredible art exhibits from Liz West, Edra Soto, Christine Wong Yap, and more, at the brand-new location.
Mark your calendars and get ready for a celebratory day filled with confetti, lively interactive rooms, and more at the now open Chicago Color Factory. Grab your tickets here.
[Photo from Instagram / @colorfactoryco]