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An Enormous “You Got This” Sign Has Been Installed In South Loop For Mental Health Awareness Month

By Secret Chicago

An Enormous “You Got This” Sign Has Been Installed In South Loop For Mental Health Awareness Month

The 31-foot installation is located above the Roosevelt Collection Shops.

A huge new sign has been installed on Rooftop Park at Roosevelt Collection Shops by the “You Are Beautiful” initiative in honor of Mental Health Awareness Month. The sign now stands in the middle of the center’s spacious outdoor rooftop reading “You Got This”.

The project will benefit Chicago-based non-profit organization NAMI who “promote community wellness, break down barriers to mental health care and provide support and expertise for families, professionals, and individuals in Chicago and beyond.”

Founded in 2002 by Chicago artist Matthew Hoffman, the “You are Beautiful” project began in Chicago with just 100 little three-word stickers made to be distributed and brighten somebody else’s day. Today an estimated 7.5 million stickers exist in seven different languages around the world as well as numerous murals nationwide and 35 public art pieces around Chicago.

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Assembled last week in the South Loop neighborhood, the sign is the “You Are Beautiful” initiative’s largest 3D project to date. In an interview with ABC7 Chicago, Hoffman said he hoped to inspire and encourage others during the pandemic,”no matter what kind happens or gets thrown at you, you got this and you can handle it.”

While the new sign will no doubt become a muse for photography and Instagram, the Roosevelt Collection Shop marketing director Ashley Paprock expressed “we’re not just putting up something or a social media moment. Of course, it’s great for that but we’re really speaking to mental health awareness and supporting everyone in our community at this time.”

The initiative now hopes to bring a “You Are Beautiful” installation to every state in the US and, potentially, a permanent installation on all seven continents. You can find the initiative’s Kickstarter page here.

[Featured image courtesy of Roosevelt Collection Shops]

See more: 25 Must-See Street Art Murals That Prove Chicago’s Art Scene Is Legendary