If you haven’t been watching the World Cup, you are missing out entirely—especially when there are free drinks on the line.
With nearly all FIFA World Cup 2026 weekday matches taking place during U.S. working hours, Stella Artois is ensuring that dedicated Chicago fans who live and breathe the sport don’t miss a moment, while still enjoying the best seat in the house.
As a sponsor of the FIFA World Cup 2026, the company is reallocating $100,000 of its marketing budget to cover fans’ matchday orders.
Stella Artois is reimbursing Chicago fans during weekday World Cup matches
They are encouraging fans to forget about working from home and instead embrace the “working from the bar.”
From 9 a.m. to 5 p.m. during weekday matches, fans aged 21 and over can officially start expensing their “Work From Bar” beers. After securing a seat at their local bar and purchasing a Stella Artois, fans can submit their receipt here to be reimbursed.
