Prince changed the game with hits like “Purple Rain,” “Kiss,” “Raspberry Beret,”“Cream,” and many more, so it’s only fitting to celebrate this visionary Artist with a game-changing multisensory experience created in partnership by Superfly and The Prince Estate.
“It is an absolute honor to partner with The Prince Estate to create an experience that celebrates Prince’s legendary music and the visionary way that he lived his life. I’m excited for fans to immerse themselves in Prince’s creative world in a way that has never been done before. I know I will forever be changed by working on this project and I hope this interactive trip will inspire visitors to express themselves as passionately as Prince did,” said Superfly Co-Founder Kerry Black, who leads Superfly’s music experiences division.
Prince: The Immersive Experience will be open until October 9, where guests can step into the Purple One’s world and experience a mesmerizing journey through his universe.And tickets for the world debut of Prince: The Immersive Experience have just been released to the public!
Prince: The Immersive Experience has made its worldwide debut in Chicago, and attendees will be able to explore some of the many chapters of Prince’s remarkable life, including his origin story. In ‘The Beautiful Ones’ room, guests will discover his Minneapolis roots as they explore what his life was like prior to releasing his first album, For You and becoming a global superstar.
Prince fans and music lovers will enjoy exploring 10 dynamic multidimensional spaces packed with the visionary musician’s historic memorabilia, with focuses on his prolific discography, revolutionary fashion looks, and so much more, exclusively curated by The Prince Estate.
There is so much to explore during this experience. Imagine stepping inside into a new dimension of Prince’s world where you can snap memorable photos on the motorcycle from Purple Rain in the iconic album cover’s street scene, featuring the legendary First Avenue club that Prince made famous. For those who have always wanted to be a music producer, the experience will also allow fans to explore a recreation of Prince’s Paisley Park Studio A recording studio and mix one of Prince’s smash hit songs in the sound booth.
Additionally, fans won’t want to miss stepping inside the dark and sensual Diamonds and Pearls room. Candelabras will light this alluring, immersive space, featuring giant hand torches from the ‘Gett Off’ music video, and Prince’s iconic tongue chair where guests can take part in a unique photo op.
Another highlight will be getting funky in a dance party featuring Prince’s chart-topping hits, created specifically for the experience by Prince’s longtime production and lighting designer, Roy Bennett. Plus, attendees will have the chance to peruse exclusive photography, the visionary Artist’s instruments, his iconic wardrobe pieces, and more at this exclusive experience!
Prince: The Immersive Experience takes around 60 minutes to fully explore, and is located at The Shops at North Bridge on the Magnificent Mile at 540 N. Michigan Avenue for a limited time. Music fans will take part in an authentic exploration of Prince’s life and work when this exhilarating experience kicks off in Chicago.