Dearly Beloved, have you heard? Celebrate the legendary musical icon who brought us hits like “When Doves Cry” and “Purple Rain” by stepping into the Prince immersive experience this June.
Superfly and The Prince Estate have collaborated on the highly-anticipated worldwide debut of the one-of-kind Prince: The Immersive Experience, which is finally open in Chicago. The epic journey takes you through 10 multidimensional, interactive spaces celebrating the life and work of the musical genius.
Whether you’re a superfan or casual fan, this unique immersive experience exclusively curated by The Prince Estate is not to be missed. Start by making your way to ‘The Beautiful Ones’ room and indulge in Prince’s origin story. Here, you’ll discover the Purple One’s life before releasing his first album, ‘For You,’ and learn more about his connections to Minneapolis.
Other highlights of the Prince experience include stepping inside the luminous world of Prince with a set recreation of his ‘Purple Rain’ album cover by exploring an iconic Minneapolis street scene.
Or venture to the 1984 “When Doves Cry” music video and take plenty of Instagrammable photos with the clawfoot tub, gorgeous stained-glass windows, and flowers strewn all around while the iconic song plays overhead.
Explore the Diamonds and Pearls era in a dark and sensual space featuring oversized candelabras that dimly light the room with giant hand torches from the ‘Gett Off’ music video. As for that iconic tongue chair …. yes, that makes an appearance too so guests can create unique photo ops.
There’s even a set recreation of Prince’s Paisley Park Studio A, where you can mix Prince’s hit “Let’s Go Crazy.”
Take part in an authentic exploration of Prince’s life and work, peruse undiscovered photography, view the artist’s instruments, and get a closer look at his iconic wardrobe in the Costume Hall. Prince: The Immersive Experience, located at The Shops at North Bridge on the Magnificent Mile at 540 N. Michigan Avenue is only open for a limited time and takes about 60 minutes.