Lollapalooza is just a week away, and we’re getting ready for one of Chicago’s most cherished music festivals. While the heart of Lollapalooza is the music, with eight stages showcasing bands from around the world playing music throughout the day, there are numerous additional activities to enjoy outside of the musical performances.
Here are some of the top things to do at Lollapalooza in between sets: Whether you’re seeking relaxation with a refreshing Tito’s Lolla Lemonade or interested in a Dunkin’ airbrush tattoo, the festival’s pop-up activations offer a diverse range of engaging experiences.
1. House of Dunkin’
Dunkin’ is bringing the House of Dunkin’ to Lollapalooza this year. The activation will feature an expressive and whimsical space where fans can experiment with and explore new flavors to keep them fueled during the long festival nights. Festivalgoers will also have the chance to enjoy airbrush tattoos, a custom bracelet-making station, and a lounge area to recharge before catching their favorite artists.
2. Bud Light Backyard Stage
The Bud Light Backyard Stage will provide Lollapalooza fans with easy enjoyment through giveaways (including customizable coozies), photo opportunities, and ice-cold Bud Lights all weekend long. The Bud Light Backyard will also be hosting a number of intimate performances from Matt Hansen, Heavy, Chachi, and more.
Here’s an insider secret: the Bud Light Genie will be offering daily VIP upgrades to keen-eyed consumers who check the mailbox!
3. That Tito’s Thing
Visit ‘That Tito’s Thing,’ a 21+ area situated in the Rose Garden (in GA) at the festival. Here, you can relax in the shade, enjoy a Tito cocktail, discover Tito’s story, and try your luck at the claw machine for some cool prizes. You can purchase drinks like Tito’s Lolla Lemonade, Tito’s Transfusion, Tito’s Soda Lime, and a few more fun options! Plus, they’ll have special temporary Tito’s hot dog tattoos available for attendees to grab.
4. Sapphire Reserve Lounge
During the festival weekend, all Chase Sapphire Reserve cardmembers can enhance their festival experience by using their card to gain access to the Sapphire Reserve Lounge. Cardmembers and a guest can enjoy complimentary all-day snacks, water, a full cash bar, and daily Happy Hours with one complimentary alcoholic beverage.
5. Jack Daniel’s Music & Karaoke Experience
Fans are invited to take the stage at this karaoke experience, which features a live DJ and photo opportunities. Additionally, fans can commemorate this year’s festival by creating their own custom “record art” at a turntable paint station and grabbing branded giveaways and swag from Jack Daniel’s.
6. American Apparel Tee Lab
Visit the AA Tee Lab to get a festival-exclusive tee from their classic collections (while supplies last). Choose your custom design, add a patch, and even wear it at the festival afterward!
7. Liquid I.V. Hydration Haven
Boost your hydration experience at the Liquid I.V. Hydration Haven! Come by and chill with special slushies and new flavors that will keep you feeling refreshed and invigorated all weekend long. From 11 a.m. to 8 p.m., there will be daily giveaways.
8. Aguasol Tent
9. T-Mobile Club Magenta
T-Mobile customers have access to T-Mobile Club Magenta, which gives you all the VIP vibes without the pass, including a bar, premium giveaways, free phone charging, and more.