Lollapalooza is happening this week! While the festival’s main focus is the music, there are plenty of additional activities to enjoy alongside the performances.
Whether you’re looking for an ultimate festival escape at Dunkin’s Refresherland or interested in “VIP” perks such as access to a premium stage view at T-Mobile, the pop-up activations at Lollapalooza offer a little sanctuary to help you recharge!
Here are some of the brand activations and pop-ups you can find at Lollapalooza 2026:
Lollapalooza weekend is kicking off with a free summer party on the Chicago River!
Señorita is taking over City Winery Riverwalk for an afternoon of skyline views, refreshing Señorita drinks like the fan-favorite Lime Jalapeño and Mango flavors, summer vibes, and DJ Austin Millz spinning from the boat dock. Stop by on Thursday, July 30 at 4 PM sharp for a fun-filled riverfront celebration you won’t want to miss. Come party with us!
- If you’ll be at the festival from July 30 to August 2, good news: you’ll also be able to grab a Señorita at several bars throughout Lollapalooza weekend. – Melissa Maynard
Dunkin’s Refresherland
Dunkin’ has declared it a Pink Summer—and is bringing that energy to Lollapalooza 2026 with “Refresherland,” an immersive, high-energy oasis where festivalgoers can cool down, recharge, and sip on the newest pink drinks all weekend long, including the Pink Pineapple Lemonade and Double Strawberry Daydream Refresher.
- Try Dunkin’ Refresher samples
- Grab exclusive merch like Dunkin’ bags and sunglasses
- Interactive moments designed to keep the vibes going from set to set
T-Mobile’s Club Magenta
T-Mobile members (plus two guests) will enjoy premium stage views, exclusive experiences, personalized merchandise, and surprise moments typically reserved for VIP pass holders.
- VIP Views & Comfort: Shaded lounge with seating, charging stations, and premium views of the T-Mobile Stage where you’ll see Charli XCX, Tate McRae, Lorde, and more
- Custom Bandana Bar: Free custom bandana charm necklaces for T-Mobile members (11-5 PM daily)
- Magenta Hour: Free drinks for T-Mobile members (6-7 PM daily) including a Leon Thomas-inspired “Mutt-Mosa”
- T-Mobile Gumball Machine: Just outside Club Magenta, fans can win epic prizes like side-stage viewing wristbands, aftershow tickets, signed Leon Thomas vinyls and more
- Surprise Drop-ins: Watch out for creators like JaNa Craig, Kaylor Martin, Tefi Pessoa, Greg Grippo and Andrew Spencer, plus a surprise artist appearance
That Tito’s Thing
This year, Tito’s is bringing a unique diving experience to Lollapalooza. They will transform “That Tito’s Thing” into a 21+ dive bar where festivalgoers can cool off, enjoy a Tito’s cocktail, and enter for a chance to win exciting surprises.
- Attendees will also have the opportunity to be among the first to use Tito’s new interactive payphone.
- Answering the call could unlock challenges, riddles, and additional surprises throughout the weekend.
Welch’s® Fruit Snacks Ultimate Remix Experience
Welch’s® Fruit Snacks will be on-site at Lollapalooza as an official partner, featuring a fully immersive activation showcasing its latest Gen Z-inspired launch: Welch’s® Fusions™.Sampling of all three Fusions varieties
- A “Find Your Fusions Vibe” quiz
- Live voting on potential future flavors
- Interactive moments designed for social sharing
Bud Light’s Sound Bar
Attendees heading to Bud Light’s sound bar can expect:
- DJs playing all weekend long
- Custom merch drops happening each day of the festival
- Sweepstakes happening throughout the weekend for a chance to win VIP wristbands
- Plenty of photo opps and games
- And of course, Ice-Cold Bud Lights being served
Kona Big Wave’s Surf & Skate Oasis
All festival weekend, Kona Big Wave will bring the aloha spirit to Lollapalooza with an immersive fan experience inspired by the brand’s laid-back lifestyle.
- surf and skate culture into a tropical oasis at the heart of the festival
- complete with ice-cold Kona Big Waves
- limited-edition giveaways
- an epic skate ramp where globally recognized skaters such as Braden Hoban and Mariah Duran will be dropping in throughout the weekend.
The Aperol Day Club
The Aperol Day Club is transforming Lollapalooza into a vibrant, immersive escape inspired by Italy’s favorite cocktail. This disco-themed paradise features a larger-than-life tree and flower grove, immersive photo opportunities, and a lively dance floor, all designed to bring people together through music, celebration, and spontaneous moments of connection.
- Live DJ performances from Jordan Martin and Tommaso to KINGINEESE and gurlfrnd
- Opportunities to win premium prizes, including branded swag, aftershow passes, and VIP upgrades
- Daily Crodino sampling from 2–6 PM, introducing fans to the non-alcoholic Italian spritz
- Immersive visual installations and photo-ready backdrops
- Signature Aperol Spritzes served throughout the festival
- On Sunday, August 2nd at 6:15 PM, Dombresky, also known as Disco Dom, will be doing an encore set exclusively at the Aperol Day Club following his performance on the Perry’s Stage.
Hydro Boost Juicy Lab
Neutrogena will introduce its Hydro Boost Juicy Lab, featuring sunscreen stations designed to create a memorable experience for festivalgoers. Attendees will have the opportunity to cool off in an air-conditioned oasis, receive samples of Hydro Boost Water Gel, take photos, and enjoy other activities throughout the weekend.
A total of six Neutrogena sunscreen stations will be set up across the festival, giving attendees easy access to Neutrogena’s Beach Defense SPF 70, making on-the-go reapplication convenient.
The Beat Suite by Ulta Beauty
The Beat Suite by Ulta Beauty is returning to Lollapalooza, providing festivalgoers with the ultimate beauty destination to refresh their looks throughout the weekend. Located at Buckingham Fountain, guests can receive complimentary hair and makeup touch-ups from Ulta Beauty’s Artist Collective or visit the self-service touch-up station for a quick beauty refresh on the go.
Festival attendees can also collect a themed gift bag (while supplies last) that features curated favorites from brands such as about-face, NOYZ, CÉCRED, and the Ulta Beauty Collection. Additionally, non-members will have the opportunity to sign up for UB Rewards on-site.
