Sorry kids, no Fudgsicles here.
In the past few days Chicagoans have noticed a blacked-out van roving through their residential neighborhoods. To the concern of some parents, the disappointment of some children, and to the sweet delight of many bar-deprived citizens — that van is out delivering ice-cold brewskis.
It doesn’t take long for witnesses to realize that the van belongs to Chicago’s Goose Island Beer Company. While bars remain closed, brewers have been investing in ways to get the word out on their delicious lagers, ales, and IPAs.
Enter Goose Island. The AB InBev-owned company’s latest marketing tactic has involved shipping out a beer-delivery van to refresh Chicago’s parched citizens with tasty brews.
The tricked out-van is coated in black, spinning canary yellow rims. Its windows are emblazoned with big white enticing letters that read: “WANT BEER RIGHT NOW?” Below the question is a number; this number: 312-569-9871.
Upon closer inspections, witnesses will also be able to read the warning label on its side panel: “ATTENTION: Please stay 6 feet away from van. Real news: COVID-19 is not a hoax.”
How it works is simple: you hear the van — and they insist that you hear the van — you call the number, they’ll text you a link, you pick and purchase the beers, and, bada bing, the van will deliver boozy goodness to your home.
Here’s what’s on tap today in the pseudo-sketchy beer/ice cream truck-van: 312 Wheat Ale, IPA, SPF Fruit Ale, SO-LO 98-Calorie IPA, Natural Villain Garage Lager, Summertime Kölsch, Sox Golden Ale, and a mix-and-match Flight Pack.
Thirsty? Keep your ear out for the slightly deceptive ice cream tunes!
[Featured image source: Cashdrop]