Next time you catch a ride on the “L” you might hear a familiar voice over the loudspeaker!
The Chicago Transit Authority (CTA) has teamed up with legendary MC and Chicago native Chance the Rapper for its new “Enjoy the Ride” campaign.
Here the breakdown!
CTA X Chance the Rapper
The “Enjoy the Ride” campaign will feature special announcements from Chance himself played at stations throughout the CTA system for several weeks beginning December 3. Announcements will include portions of Chance’s hit single “Ride.”
Chance will also sit down with acting CTA President Nora Leerhsen for a special episode of the organization’s podcast “Moving Experiences: Stories of the CTA.”
Additionally, the collaboration includes several CTA X Chance the Rapper posters which fans can download here.
The partnership will dually celebrate the history of Chicago transit and Chance’s recent album “STAR LINE,” as well as his personal connection to the CTA.
“I think this partnership is so important because I grew up taking the Red Line train from 79th,” said Chance.
“All of the train lines create a pathway to connection and an opportunity for people to build community, and that’s what STAR LINE is about. It’s about us forming together to fight anything that’s going against us. This is an important time in the city for people to stand up, be brave and protective of each other.”
For more information on the “Enjoy the Ride” campaign and CTA initiatives, click here.